Disclaimer: PlantPaper own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from PlantPaper
One word set enormous (Perfect.) against a deep maroon field turns a customer quote into the entire hero, a confidence a commodity category rarely shows. Wrapping the review inside a chat-bubble screenshot makes the praise feel unedited rather than curated. When the product is unglamorous, borrowing a real buyer’s voice as the headline beats describing the item yourself.
