Email Inspiration from PlantPaper

A pull quote treated like a billboard — ‘Literally perfection.’ set in oversized italics — is the entire above-the-fold, with the product floating against a lavender gradient. The NRDC badge and the 80K subscriber count are placed like sticker callouts rather than testimonial copy, which keeps the social proof feeling visual instead of preachy. A smart move for a category that historically defaults to utility messaging.

Disclaimer: PlantPaper own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Every two weeks I send the best content from Email Love:

*the Email Love newsletter sends every two weeks. Scout’s honour.

Similar Email Inspiration

View All ➝