Email Inspiration from Polène Paris

The email presents a visually rich experience with high-quality product and lifestyle photography, effectively showcasing the collection. Using live HTML text for product descriptions and the footer is a strong choice for accessibility and deliverability. However, the “DÉCOUVRIR LA SÉLECTION” call to action button has very low contrast, making it difficult to spot. Additionally, the footer text is quite small, which could hinder readability for some subscribers.

Disclaimer: Polène Paris own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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