Email Inspiration from Popcorn Kitchen

The values-first messaging is a strong hook, framing the holiday collection around their B Corp status. Using simple icons to break down their sustainability efforts makes the text scannable and builds trust before presenting the primary call to action.

Disclaimer: Popcorn Kitchen own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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