Email Inspiration from Poshmark

The compelling preheader immediately grabs attention, supported by a strong hero image clearly outlining the contest. Excellent use of live HTML text for the header navigation, detailed ‘HOW TO WIN’ steps with clear icons, and a prominent call-to-action button creates a highly accessible and scannable experience. Relying on an image for the main offer headline, however, might limit its reach in some inboxes.

Disclaimer: Poshmark own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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