Email Inspiration from Pretzels.com

The animated GIF is a smart centerpiece, drawing the eye and clearly presenting the product offer. The warm, consistent color palette and vertical layout create an appetizing, story-like flow leading to the call to action.

Disclaimer: Pretzels.com own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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