Email Inspiration from Programa

The strong headline hierarchy, using a bold primary line and a lighter secondary line, immediately sets a professional tone. This clean typography, paired with a bulleted list of benefits, makes the value of a demo clear and easily scannable for the reader.

Disclaimer: Programa own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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