Email Inspiration from R.M.Williams

We love how R.M.Williams’ email balances a clean, modern layout with a warm, approachable tone. The typography is thoughtfully chosen, with bold headers and readable body text, creating a clear visual hierarchy. The use of HTML text ensures accessibility and mobile responsiveness, while the dark mode support adds a polished touch. The CTA, “Add my preferences,” is prominently placed, making it easy for users to engage. The imagery is sharp and well-integrated, reinforcing the brand’s premium aesthetic. Overall, it’s a well-crafted email that feels both personal and professional.

Disclaimer: R.M.Williams own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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