Email Inspiration from ResortPass

Four destination cards — Phoenix, LA, Orlando, San Diego — anchor the layout in poolside photography that sells the daydream more effectively than any copy could. A referral offer sits up top but never overwhelms the editorial ‘Popular destinations’ framing below it. The lesson: lead with the aspiration and let the incentive ride shotgun.

Disclaimer: ResortPass own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel and referral and travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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