Email Inspiration from ResortPass

A confident editorial photo carries this Mother’s Day pitch with no copy clutter. The all-caps subhead ‘A DAY FOR HER’ anchors attention immediately, then warm body copy follows up softly. Letting one image do the emotional lift — and trusting whitespace around it — is what gives this design its weight.

Disclaimer: ResortPass own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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Solgaard

July 6, 2026
Travel