Email Inspiration from RIMOWA

A deep midnight blue is treated as the entire launch, with cinematic low-light photography making anodized aluminum look like a luxury car reveal. Each range (Original, Groove, travel accessories) gets its own quiet module so the single color story never feels repetitive. When the product barely changes, spotlighting one new finish is reason enough to send.

Disclaimer: RIMOWA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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