Email Inspiration from Roots Canada

Andy here, strong full-width photography and a clear hero announcing 20% off, with brand green unifying links and dividers. Images scale responsively and include alt text while legal/footer copy is live for scanning. There’s no prominent early CTA; adding a bold button and making the promo code live text would improve clicks and accessibility.

Disclaimer: Roots Canada own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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