Disclaimer: Ruggable own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Ruggable
A teaser approach builds anticipation, announcing a ‘Home Refresh Event’ that is still coming rather than dumping the full assortment. The deep green field and centered serif headline give a washable-rug brand an unexpectedly editorial calm. Pre-announcing a moment trains subscribers to watch for the follow-up, stretching one campaign into two touchpoints.
