Email Inspiration from Saatva

Sleep brands face a uniquely hard challenge: the product’s value is invisible, so emails have to sell a feeling. Confident, declarative subject lines paired with calm imagery do more than feature lists ever could. Notice how the messaging anchors to the customer’s outcome (“your best sleep”) instead of the brand’s catalog.

Disclaimer: Saatva own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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