Email Inspiration from Lonely Planet

Lonely Planet brings the season to life with a delightful mix of storytelling and design. We love how the bold “Surprise: it’s springtime!” header hooks readers instantly, followed by a warm, conversational intro that feels personal and nostalgic. The balanced layout, crisp type, and inviting CTA buttons make it easy to explore — just like the trips they’re recommending.

From:

Lonely Planet on March 26, 2025

Subject: 4 fantastic trips for spring

Preview: Take one of these awesome trips.

To: Andy King <[email protected]>

Features:

Disclaimer: Lonely Planet own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel and newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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