Email Inspiration from Sierra Nevada Brewing Co.

This email effectively builds a narrative around a seasonal product launch. Leading with a documentary trailer creates immediate interest, while the secondary recipe content provides added value. This approach extends engagement beyond just a simple product announcement.

Disclaimer: Sierra Nevada Brewing Co. own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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