Disclaimer: Soho Home own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Soho Home
Rather than push furniture, this positions an interior-design service, opening on an airy sunlit room that sells the outcome first. The pitch is specific about what you get (layout help, palette curation, consultations from a set fee) so the soft sell still lands with numbers. Selling the service behind the products is a savvy way for a home brand to lift average order value.
