Email Inspiration from Sonno

Moody bedroom photography with deep teal and gold lighting sets an aspirational tone that positions bedding as a luxury experience rather than a commodity purchase. Sonno ties a Raya seasonal hook — “Rumah Raya, Hotel Vibes” — to their product story in a way that feels culturally specific without limiting the design’s broader appeal. The stacked hero image fills the viewport, letting atmosphere do the selling before the category nav above even registers.

Disclaimer: Sonno own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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