Email Inspiration from Stasher

A sports-roster conceit (The Specialist, The Playmaker, The Captain) assigns each reusable cup a position and a use case, turning a repetitive product line into a playful narrative. The device does real work, differentiating near-identical items by job to be done rather than by color or size. Give a mundane range a theme and suddenly every item earns its own scroll.

Disclaimer: Stasher own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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