Disclaimer: Stasher own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Stasher
A photo of the new paper bag being dropped into a curbside bin is the entire pitch — sustainability claim and disposal instructions in a single frame. The dotted-line headline treatment (re•cycle•able paper bags) breaks the word into syllables, giving the launch a phonetic, designed feel. Use-case copy (for the lunches that might not come home) closes with specificity over category language.
