Email Inspiration from Strava

Strava sets the pace with bold color blocks, clean HTML text, and clear calls to action that pop on mobile. We love the punchy intro, intuitive layout, and custom icons that add personality without clutter. The message is motivational and practical—download the app, start moving, and connect your gear. It’s all about turning momentum into habit.

Disclaimer: Strava own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to b2b and digital products and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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