Email Inspiration from Superpower

The blockquote treatment for the “Our take” sections is a smart design choice. It visually separates expert commentary from news, making a text-heavy email easy to scan. This simple structure adds authority and improves readability for dense, long-form content.

Disclaimer: Superpower own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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