Email Inspiration from The Citizenry

Warm taupe photography with generous white space creates the feeling of a well-made bed before a single product name appears—the environmental cues do the selling. The spaced small-caps wordmark sits lightly, keeping the focus on texture. Using “a little reminder” in the subject gives permission to linger in the email rather than click immediately.

Disclaimer: The Citizenry own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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