Email Inspiration from ThredUp

ThredUp’s annual recap email nails the “year in review” format with a gamified reveal structure that encourages scrolling. The “MVP Brands” section cleverly uses a mystery reveal for the #1 spot, driving engagement. Bold $860 savings stat anchors the value proposition, while environmental impact metrics (137M lbs CO2e avoided) reinforce the brand’s sustainability mission without feeling preachy.

Disclaimer: ThredUp own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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