Email Inspiration from Thumbtack

Smart use of color sets the tone here—Thumbtack’s deep charcoal background creates contrast that lets the white CTA buttons shine, making them impossible to miss. We also love how the bold headline, “What will it cost?”, leads into a clear cost guide CTA, reinforcing value without overselling. It’s a tight layout with strong hierarchy and crisp visual pacing.

Disclaimer: Thumbtack own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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This is a good-looking email. See how it stacks up technically with previews of four common inboxes, including light mode and dark mode.
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iOS 18 Mail

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iOS 18 Mail

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