Email Inspiration from Tillamook

Two smash burgers shot from above, a block of sharp cheddar still in its wrapper, and a headline in heavy condensed caps — the hierarchy is built for a three-second scan. The navy-and-cream frame keeps the food as the brightest thing on screen, and the recipe-adjacent angle gives subscribers a reason to act beyond ‘buy cheese.’ Utility and appetite appeal, working together.

Disclaimer: Tillamook own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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