Email Inspiration from Timeline

A weekly game is a brilliant way to build a habit with subscribers. The design supports this well, especially the shaded “How to Play” section. This visual break clearly explains the rules before showing an animated GIF of the game in action.

Disclaimer: Timeline own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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