Email Inspiration from Tripadvisor

Tripadvisor introduces its rewards program with a bold, image-driven design that highlights perks upfront. The dark green accents give a premium feel, while clear calls to action like “Join now” and “Learn more” guide the eye effectively. Large visuals and app download buttons reinforce mobile engagement, making the offer feel both enticing and accessible.

Disclaimer: Tripadvisor own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel and informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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