Email Inspiration from Truemed

Using a customer testimonial as the subject line is a bold move that immediately builds trust before the email even opens. Inside, the clean layout pairs the quote with a straightforward explainer on HSA eligibility, keeping the design minimal and the message focused. A strong example of how social proof can anchor an entire email without any visual gimmicks.

Disclaimer: Truemed own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to healthcare & wellness and health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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