Email Inspiration from Truemed

Andy here. Strong hero hierarchy with a bold headline, clear subhead and high-quality imagery, plus pill CTAs that fit the modular layout. The alternation of dark and light sections boosts contrast and legibility. CTA hierarchy could be tighter, as multiple similarly styled buttons dilute the primary action.

Disclaimer: Truemed own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends every two weeks. Scout’s honour.

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