Email Inspiration from tuft + paw

The email leverages a strong, clean visual design with high-quality product photography and clear holiday branding throughout. The “Time to bust this myth” subject line is engaging, and modular image blocks clearly present product categories. However, relying solely on images for all key messaging and calls to action could impact accessibility and deliverability if images don’t load.

Brand Insights

From:

tuft + paw on October 22, 2025

Subject: PSA: Black cats are *not* bad luck.

Preview: Time to bust this myth once and for all.

To: Andy King <[email protected]>

Features:

Disclaimer: tuft + paw own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.