Disclaimer: TurboTax own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from TurboTax
TurboTax leans heavily into personalization here, using dynamic real-time content blocks that pull in the recipient’s actual tax data — filing status, deductions, and prior year details. We love the animated GIF hero paired with a warm, muted background tone. The dual CTA approach (filled “Verify your info” and outlined “Make updates”) creates a clear action hierarchy that guides the user forward.
