Email Inspiration from Tushbaby

Muted blush tones and tender parent-and-baby photography set a calm mood that matches the product’s promise of ease. The layout answers one practical question, ‘need it today?’, then walks through carrier features in quiet single-column blocks. It’s a good example of letting lifestyle imagery, not urgency, do the emotional work even when the message is really about retail availability.

Disclaimer: Tushbaby own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to baby email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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