Disclaimer: Uber own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to thanksgiving email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Uber
Uber leans into minimalism with a black canvas that makes ride options and CTAs impossible to miss. Typography feels tight and purposeful—custom Uber Move fonts paired with generous whitespace guide users from the 40% Thanksgiving discount through to specific ride types. The animated GIF header adds movement without clutter, while each ride option gets its own breathing room with clear descriptions and underlined text links.
