Email Inspiration from UFC

The email leverages strong branding, with a clear offer presented in the preheader. Its responsive header design, featuring a dedicated mobile menu, contributes to a good user experience. However, the significant use of images for core messaging and the main call-to-action could impact accessibility and deliverability.

Disclaimer: UFC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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