Email Inspiration from United By Blue

The visual breakdown of product benefits using icons is a smart design choice. It makes key features highly scannable, complementing the excellent lifestyle photography and reinforcing the overall value proposition before the main call to action.

Disclaimer: United By Blue own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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