Email Inspiration from Vancouver Whitecaps FC

Bold hero photos and a tidy 600px centered layout give clear visual hierarchy; the dark blue link color ties header and body. The “Join the conversation” row with social icons is prominent and images scale for mobile. There’s no button style CTA; add a high contrast button so readers know the next step.

Disclaimer: Vancouver Whitecaps FC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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