Email Inspiration from Versed

That extreme macro of the applicator as the hero is a confident opener, all texture and no packaging. From there the alternating fifty-fifty modules keep a steady rhythm, each one swapping the image side and shifting the background between sage, cream and blush so the routine reads as three distinct steps. The thin outlined buttons and widely letterspaced wordmark keep it quiet where it should be.

Disclaimer: Versed own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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