Email Inspiration from Viking

Rich photography and elegant typography give this Viking Cruises email a refined, immersive feel. The black background enhances contrast, letting the white text and crimson CTAs stand out clearly. Streaming highlights, paired with destination imagery, create a sense of cultural depth while the summer sale offer adds urgency.

Disclaimer: Viking own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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