Email Inspiration from VIOLET GREY

Not many layouts can hold this much black and still feel airy. We are into the editorial serif headline with the italic scent name tucked inside it, the high contrast still life of two black bottles on a pale pink sweep, and the way a single yellow bottle interrupts all that restraint further down. The split panel that pairs a product shot with a solid black text block is a nice structural break before the tidy category grid in the footer.

Disclaimer: VIOLET GREY own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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