Disclaimer: Visit Utah own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Visit Utah
Full-bleed landscape photography of Utah’s red rock desert does all the heavy lifting, creating an editorial quality that most destination emails struggle to achieve. The branded “LIFE ELEVATED” typography treatment frames the imagery without competing with it, and the transition from scenic hero to narrative destination spotlight feels natural. Visit Utah shows how travel brands can build aspiration through visual storytelling rather than deal-driven urgency.
