Email Inspiration from Visit Utah

Sweeping landscape photography fills the layout edge-to-edge, with copy reduced to short captions that frame each image. Section breaks stay subtle, letting the imagery carry the entire pacing. Destination marketing at its strongest, imagery as the entire pitch.

Disclaimer: Visit Utah own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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