Email Inspiration from VRAI

Restraint does the selling here: generous white space frames a close-up of diamond studs against skin, and the layout trusts the photography instead of stacking callouts. Section headers like ‘Effortless Elegance’ keep the editorial tone consistent while a clean product grid handles the merchandising. A useful takeaway for luxury senders is how the macro lifestyle shot and the cut-out grid alternate to give the eye rhythm.

Disclaimer: VRAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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