Email Inspiration from Wahaca

One photograph, used at full height, carrying the entire email. We love the confidence of that, especially with a shot this good: backlit bar, strainer mid-pour, everything behind it thrown out of focus. The warm orange masthead and the wavy hand-drawn divider bracket it nicely, and stacking a solid button over an outlined one makes the two actions read at a glance.

Disclaimer: Wahaca own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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