Email Inspiration from Wallpaper*

Reading like a printed travel section, the layout pairs a bold masthead with a where-to-go dispatch for the month ahead. Individual entries (a Shanghai hotel, a Munich project, a Madrid bathhouse) each get their own image and read-more, giving the piece a browsable, magazine rhythm. Typography does most of the branding work, so the design stays quiet and confident. Instructive for publishers turning a newsletter into destination content.

Disclaimer: Wallpaper* own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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