Email Inspiration from West Elm

We appreciate how West Elm’s email leans into a clean, gallery-style layout that mirrors their product aesthetic. The consistent 2-column grid and generous white space make browsing easy while maintaining brand elegance. Using full-width hero imagery up top draws attention immediately, and repeating “Shop Now” CTAs beneath each product reinforces intent without cluttering the visual flow.

Disclaimer: West Elm own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and browse abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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October 1, 2025
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