Email Inspiration from West Elm

West Elm’s seasonal hero image effectively blends a spooky Halloween theme with a clear 60% off offer. The dark, atmospheric photography immediately sets the mood and makes the value proposition impossible to miss, creating a strong opening for the sale.

Disclaimer: West Elm own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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