Disclaimer: Wētā Workshop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Wētā Workshop
Cinematic imagery dominates here, with the Tomb Raider miniatures hero shot looking more like a movie poster than an e-commerce email. Wētā Workshop understands that their audience buys into worlds, not just products — so the email leads with atmosphere and narrative before any product details appear. The dark palette and dramatic lighting reinforce the collectible’s premium positioning.
