Email Inspiration from Wild One

Leading with two animated GIFs is a bold move that pays off. It immediately grabs attention and injects a ton of energy into the new collection announcement. This behind-the-scenes look makes the campaign feel more personal and engaging.

Disclaimer: Wild One own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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