Email Inspiration from Wool and Oak

Placing an animated GIF high in the email quickly demonstrates the product’s features without slowing down the core message. This visual hook complements the bold, static headline and offer images, creating a nice rhythm that leads the eye down to the primary call to action.

Disclaimer: Wool and Oak own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want to get the best from Email Love every two weeks?

*the Email Love newsletter sends every two weeks. Unsubscribe any time.

Similar Email Inspiration

View All ➝
Thumbnail

Figma to ESP with 1 click

Ad

Loved by designers & marketers

No Thumbnail Set

Billabong

July 21, 2026
Apparel
Outfit Of The Day
KlaviyoMJML
No Thumbnail Set

The Outlet

July 21, 2026
Apparel
Extra 50% off Gymshark. STOP SCROLLING!
GIF
No Thumbnail Set

Lucky Brand

July 21, 2026
Apparel
Pssst 👀 30% Off New Jeans Inside
AttentiveGIF
No Thumbnail Set

Foxcroft

July 21, 2026
Apparel
Your extra 20% off sale is waiting… 👀
KlaviyoMJMLGIF
No Thumbnail Set

Collars & Co.

July 21, 2026
Apparel
The collar's sharp. What about the face above it?
KlaviyoMJMLGIF
No Thumbnail Set

Popilush

July 21, 2026
Apparel
Your Fit Matters — Get $20 Reward
Twilio SendGridGIF